2025 Welcome to the Age of Personalization – Paganini non Ripete 289
2025 ushers in the era of personalization: generative AI and IoT are reshaping the world around us, transforming devices and services into personal allies that understand and fulfill our deepest desires. Health, nutrition, education, and well-being are set to change forever, but a crucial challenge remains: maintaining control to ensure this profound transformation enhances our freedom.
2025 Welcome to the Age of Personalization
WHAT’S HAPPENING 2025 will mark a new technological acceleration. Generative AI and language models will increasingly integrate into mobile devices, turning them into intelligent agent hubs and signaling the end of traditional cell phones. The spread of IoT devices will lead to an unprecedented collection of personal data, ushering in the era of personalization.
WHY IT MATTERS We are entering a world where every product, service, or solution will be tailored to individuals’ most intimate desires and needs. This transformation will revolutionize not only consumer goods and nutrition but also medicine, agriculture, industry, homes, cities, and the way we live, expanding choices and improving the quality of life.
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EXAMPLES Personalization will help us monitor our health and nutritional needs in real-time, optimize agricultural production, make industrial processes more efficient, enhance the quality of life in cities and homes, and empower learning and knowledge sharing:
- Health (precision medicine): personalized therapies and drugs tailored to each individual’s needs.
- Nutrition (precision nutrition): custom-designed foods and beverages for balanced diets.
- Precision agriculture: personalized technologies to monitor and improve crop yields, reducing waste and environmental impact.
- Industry: adaptable production systems optimized for the specific demands of consumers.
- Urban (smart city) and residential well-being (smart home): tailored solutions to improve quality of life.
- Education: teaching and learning methods and programs adapted to each student’s needs, pace, and interests, fostering individual development.
THE TRIUMPH OF INDIVIDUALISM Personalization strengthens individualism – not to be confused with selfishness – emphasizing individual freedoms and the responsibility towards others.
- Celebrating individual diversity: every choice becomes unique, broadening knowledge and strengthening personal freedom
- Promoting freedom of choice: with deeper insights, people can make more informed and conscious decisions
- Beyond economies of scale: innovation will allow for personalized products at competitive costs, overcoming Fordist standardization and achieving the paradox of economies of scale through personalization
- A more dynamic market: competition will foster an unprecedented variety of solutions, enhancing inclusivity and access
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THE RISK OF SINGULARITY Personalization will truly be liberating only if we remain in control of the technology. If AI and IoT devices start deciding for us – defining what is good or bad, right or wrong – we risk losing autonomy.
- Politics will play a key role: it must ensure a balance between the interests of individuals and the power of tech companies.
- Effective policies are needed to encourage personalization while avoiding outdated regulations like those currently governing public health and nutrition. Planetary diets, front-of-pack labels, and wars on fats and sugars are outdated in the age of personalization.
A HOPE FOR 2025
International and national institutions must seize this opportunity. Investing in personalization means promoting freedom, diversity, and innovation. Only by doing so can technology truly serve the individual, and not the other way around.
