The Era of Personalization: New Policies Are Needed – HuffPost
In this editorial, published on HuffPost, I explore how generative artificial intelligence (AI) and the Internet of Things (IoT) are ushering in an era of radical personalization, transforming health, nutrition, agriculture, industry, and well-being. However, this technological revolution also presents crucial challenges to preserving individual freedom and control.
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The Era of Personalization: New Policies Are Needed
2025 marks the dawn of the era of personalization, where AI and IoT are reshaping our world, transforming products and services into tailored solutions. The widespread use of smart devices and the massive collection of personal data will allow every aspect of life to be customized to individual needs and desires—from health to nutrition, from education to urban well-being. Medicine will be revolutionized by personalized therapies, nutrition optimized by calibrated foods, and agriculture made more efficient with precision technologies that reduce waste and environmental impact. Industry and education will also adopt adaptive solutions, fostering freedom of choice and enhancing quality of life.
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This shift celebrates individualism—not as selfishness, but as an affirmation of diversity and personal freedom. Innovation will transcend standardization, creating more dynamic and inclusive markets. However, the risk of technological singularity looms: if AI and IoT start making decisions for us, we risk losing autonomy. To avoid this, politics must promote regulations that balance technological innovation with individual control, moving beyond outdated policies.
The editorial concludes with a call to action for institutions: investing in personalization is an opportunity to promote freedom, diversity, and innovation, ensuring that technology remains a tool serving people, not the other way around.
The Era of Personalization: New Policies Are Needed – HuffPost
