Are you tired of hearing about ineffective solutions to obesity and malnutrition?

It’s time to discover the truth no one has ever told you.

This revolutionary book reveals why global strategies are failing and how a personalized approach can make a difference in your life.

Purchase it with one click on Amazon, Feltrinelli e Mondadori, or in a bookstore.

Why Read i-Food?

The book highlights the ineffectiveness of strategies adopted by governments and international institutions to combat obesity and overnutrition. Initiatives like the Universal Diet, targeted taxes, front-of-pack labeling systems, and the demonization of industrial food not only fail to solve the problem but promote the “iPhonization” of nutrition or iFood. This phenomenon encourages the spread of standardized food products, sacrificing food diversity and local traditions.

Behind these failing policies lies a dangerous food ideology that supports a political and commercial agenda aimed at limiting our freedom of choice and overshadowing the importance of food education, thereby slowing the spread of knowledge.

With the global rise in obesity and non-communicable diseases – even in Italy, the cradle of the Mediterranean diet – it becomes clear through scientific methods that the causes do not lie in individual foods but in a complex network of factors. Only a personalized approach to nutrition, which values the unique characteristics of each individual, can offer an effective solution.

Recent scientific discoveries in DNA research, metabolism functioning, and the evolution of artificial intelligence and the Internet of Things offer an unprecedented opportunity. These innovations enable the development of personalized diets (precision nutrition), paving the way for a new nutritional paradigm.

The book appeals to public decision-makers: it’s time to abandon old ideologies and embrace a future where the individual and knowledge are at the center of food policies.